How to Write a Compelling Cover Letter

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A cover letter is a document that accompanies your resume when applying for a job. It introduces you to the employer and explains why you are the best candidate for the job. A compelling cover letter can make all the difference in securing the interview. Here are some tips to help you write a compelling cover letter.

1. Research the Company

Before writing your cover letter, research the company you are applying to. Look for information about the company’s mission, values, and culture. This will help you tailor your cover letter to the company’s needs and show that you are a good fit for the organization.

2. Use a Professional Tone

A cover letter is a professional document, so it is important to use a professional tone. Avoid using slang or informal language. Use proper grammar and punctuation, and make sure your sentences are clear and concise.

3. Address the Hiring Manager

Whenever possible, address your cover letter to a specific person. This shows that you have taken the time to research the company and are genuinely interested in the job. If you cannot find the name of the hiring manager, use a generic greeting, such as “Dear Hiring Manager.”

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4. Introduce Yourself

In the first paragraph of your cover letter, introduce yourself and explain why you are writing. State the position you are applying for and where you heard about the job opening. If someone referred you to the company, mention their name.

5. Highlight Your Qualifications

In the body of your cover letter, highlight your qualifications and explain why you are the best candidate for the job. Use specific examples to show how your skills and experience match the requirements of the job.

6. Customize Your Cover Letter

Customize your cover letter for each job you apply for. Tailor your letter to the specific job requirements and show that you have researched the company and understand their needs.

7. Show Enthusiasm

Show enthusiasm for the job and the company. Explain why you are interested in the position and how you can contribute to the organization. Use positive language and avoid negative statements.

8. Use Keywords

Use keywords from the job posting in your cover letter. This will show that you have read the job description and understand the requirements of the job. It will also help your cover letter get past automated screening tools.

9. Be Concise

A cover letter should be no more than one page long. Be concise and to the point. Use bullet points to highlight your qualifications and keep your sentences short and simple.

10. Close Strong

In your closing paragraph, reiterate your interest in the job and thank the hiring manager for their time. Provide your contact information and express your willingness to answer any questions they may have.

11. Proofread Your Cover Letter

Before submitting your cover letter, proofread it carefully for spelling and grammar errors. Ask someone else to read it over as well. A well-written and error-free cover letter will make a good impression on the hiring manager.

12. Use a Professional Format

Use a professional format for your cover letter. Include your name and contact information at the top of the page, followed by the date and the employer’s contact information. Use a standard font and a font size of 10-12 points.

13. Avoid Common Mistakes

Avoid common mistakes in your cover letter, such as using a generic greeting, focusing too much on yourself, or using a template without customizing it for the job. Make sure your cover letter is unique and tailored to the job you are applying for.

14. Use Action Verbs

Use action verbs to describe your accomplishments and qualifications. Action verbs such as “achieved,” “created,” and “managed” are more powerful than passive verbs such as “was responsible for” or “assisted with.”

15. Be Honest

Be honest in your cover letter. Do not exaggerate your qualifications or experience. If you are hired based on false information, it could lead to problems down the road.

16. Show Your Personality

Show your personality in your cover letter. Use your own voice and tone, and let your personality shine through. This will help you stand out from other candidates and show that you are a good fit for the company culture.

17. Use Metrics and Numbers

Use metrics and numbers to highlight your accomplishments. For example, instead of saying “increased sales,” say “increased sales by 20%.” This will make your achievements more tangible and impressive.

18. Emphasize Your Unique Selling Point

Emphasize your unique selling point in your cover letter. What sets you apart from other candidates? What unique skills or experience do you bring to the table? Highlight these qualities to show why you are the best candidate for the job.

19. Address Gaps in Your Resume

If you have gaps in your resume, address them in your cover letter. Explain why you took time off from work and what you did during that time. This will show that you are proactive and willing to take responsibility for your career.

20. Be Professional on Social Media

Be professional on social media. Many employers will look at your social media profiles before hiring you. Make sure your profiles are professional and do not contain anything that could be considered inappropriate or offensive.

21. Follow Up After Submitting Your Cover Letter

Follow up with the employer after submitting your cover letter. Send a thank-you email or letter to the hiring manager to show your continued interest in the job. This will also help you stand out from other candidates.

22. Use Active Voice

Use active voice in your cover letter. This will make your writing more engaging and dynamic. Instead of saying “I was responsible for,” say “I achieved.”

23. Use White Space

Use white space to make your cover letter more visually appealing. Use short paragraphs and bullet points to break up the text and make it easier to read.

24. Be Specific

Be specific in your cover letter. Use specific examples and details to show why you are the best candidate for the job. This will make your cover letter more compelling and memorable.

25. Use a Professional Email Address

Use a professional email address when applying for jobs. Your email address should be simple and easy to remember, such as

26. Use a Clear Subject Line

Use a clear subject line in your email when submitting your cover letter. This will help the hiring manager quickly identify your email and ensure that it is not overlooked.

27. Be Confident

Be confident in your cover letter. Show that you believe in your qualifications and are excited about the job. This will make a good impression on the hiring manager and increase your chances of getting hired.

28. Show Your Passion

Show your passion for the job and the industry. Explain why you are interested in the position and how it fits into your long-term career goals. This will show that you are committed to your career and eager to succeed.

29. Use a Professional Signature

Use a professional signature in your email. Include your name, contact information, and any relevant links, such as a link to your LinkedIn profile.


Writing a compelling cover letter is an important part of the job application process. By following these tips, you can create a cover letter that stands out from the crowd and shows that you are the best candidate for the job. Remember to customize your cover letter for each job you apply for, and always proofread your writing carefully. With a little effort and attention to detail, you can write a cover letter that impresses the hiring manager and helps you land your dream job.

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